Why Keeping it Simple is Such an Effective Logo Design Tip
Many new business owners make the mistake of creating an over-complicated logo. A business logo should be simple, distinctive, and memorable. If you think about it, some of the most iconic logos are simple, featuring one object and two colors at the most. In this article, we will explain the benefits of keeping your logo design simple.
Many new business owners make the mistake of creating an over-complicated logo. A business logo should be simple, distinctive and memorable. If you think about it, some of the most iconic logos are simple, featuring one object and two colours at the most. In this article, we will explain the benefits of keeping your logo design simple.
The McDonald logo is an example of a simple yet effective design.
Image source: flickr.com
Purpose of logos
Logos play an extremely important role in the branding of businesses. It is essential that a business has effective branding or they will stand little chance of being coming successfully.
Logos should be attractive, professional and relevant to the industry. Although your logo will be used to promote your business and attract potential customers, it doesn’t need to tell the whole story of your company. Too many images and words will simply put people off seeking out your business.
Simple logos are easier to recognise
It doesn’t take a genius to work out that simple logos are easier to remember. The more people recognise your logo, the more likely they will be to trust your company.
Earning your customers trust is the best way to build up brand loyalty. Creating a simple logo does not have to be boring, you can still create something unique, without it being too complex. In fact, it is recommended that you come up with a simple, yet unique design, as this will help your business to stand out from the rest.
Simple logos are versatile
Your company logo should look good no matter where it is placed. You should be able to scale it to any size and print it both horizontally and vertically without any issues.
Simple logos are much more versatile and will prove to be much easier to re-produce across a range of media. When creating your logo it is important to test the design in all sizes. You need to know that your logo will look just as good on a small business card as it will be sized up onto a large billboard.
It is also worth designing your logo in black and white first. If your logo design does not look good in black and white, then it won’t look any better in colour.
Keep printing costs to a minimum
Logos should feature no more than three colours. Study the most iconic logos (Nike, McDonald's, Apple) and you will notice that they usually only use one or two.
Keeping the colours simple will also help to keep your costs to a minimum. The more colours you use, the more expensive it will be to print your logo. This could become very costly over long periods of time.
The Apple logo is one of the most simple, yet distinctive logos out there.
Image source: flickr.com
Professional logo design
If designing isn’t your strong suit, then you may want to consider hiring a professional to design your logo for you. Although this will be more costly than designing your own logo, it is a worthwhile investment as your logo will play an integral role in your marketing campaigns.
Professional designers are also likely to have a better idea of what will work effectively and what won’t. They will be able to take your initial design ideas and concepts and transform them into a mini-masterpiece for your business.
Simple logos are much stronger than complex designs and are therefore the right choice for new businesses. Not only are simple logos easier for people to remember, but they are also cheaper for companies to reproduce.
In order to stand a chance at creating successful branding for your business, you will need to start by creating a simple and effective logo.