Know how links can affect your search engine rank

Reciprocal linking can be defined as an actual hyperlink exchange between two websites. Relevant links would be when a website related to food exchanges links with a website about health and fitness and so on

Know how links can affect your search engine rank

When you are dealing with links that have to be with SEO, you can find mainly two varieties of links, one-way backlinks, and reciprocal hyperlinks. Although there are more complicated techniques for creating links, these two are the major types that you can use for your website without going into too many intricate details.

Reciprocal linking can be defined as an actual hyperlink exchange between two websites. One website places a hyperlink to another website and vice versa and might consist of text hyperlinks or picture advertisements between each website.

However, you should keep in mind that these links are being considered a lot less valuable as compared to the one-link method that is usually used by search engines like Google.

Thus it is quite natural for you to wonder why you would use a reciprocal hyperlink in the first place. Quite some time back, a reciprocal hyperlink was taken to be just like another link by the major search engines regardless of all other factors.

As a result of this, with time totally not unrelated websites changed links in order to control search results. This meant that a website related to food was exchanging links with a website regarding computer games just to gain a hyperlink.

Read More: SEO Tools: Search Engine Spider Simulator

As a result of this problem, search motors have evolved in a way such that these can now identify such links which are not interconnected.

As a result, these links are seriously discounted. In order to provide perfect results for you in the top 10 search results, search engines will now give priority to a few backlinks which are relevant than an unimportant website that has many links but which are unimportant.

This basically boils down to the fact that reciprocal hyperlinks do have the ability to serve the objective of getting competent traffic for your website along with getting priority in internet search engine consideration when two websites that hyperlink together tend to be related in some way or the other. 

Relevant links would be when a website related to food exchanges links with a website about health and fitness and so on.