To master the art of getting more and more traffic into your blog and website, search engine optimization is the trick you need to know. And a very basic SEO trick needs the involvement of unique keywords for your website. Finding them is easy but often needs money as most of the keyword finding tools are not free.
To find keywords, a lot of money is spent by many companies or individuals that own websites; so that they can bring quality traffic. But is spending money really important? Because now there are lots of free tools that can get you good keywords. We are going to talk about them now.
Google’s Auto Suggestion
Google tries to pretend what you are trying to search. You must have noticed that when you start writing something to get results for, Google shows their anticipation in light grey text. They are actually most used keywords used previously to search something, and now showing up in front of you. You can note down these keywords and use on your website as the keywords show only the most used world popular ones.
Google’s Related Searches
Most seen, but typically ignore, but yet another powerful tool from Google. In the search results page, at the bottom, Google suggests you some related searches. Those are actually the most searched keywords in Google, so you should note them too.
There are tools to find out which keywords your rival website owners are using. You can use tools like SEMRUSH and it will just get you the result. But if you don’t want to spend money and still want to know which keywords they are using, here is an easy way to do so.
Just visit the website, of which you want to know the keywords being used of; and then view the websites page source codes. It’s an easy doing task, you just need to find out how this is done in your browser. For Google Chrome, just right click on anywhere of the page and click ‘inspect element’. In most browser, the combination of CTRL+U keys work. Doing so will open the source codes of the page and you can search there for ‘keywords’. Once searched, you will see the list of keywords.
Webmaster Tool by Google
Google can help you finding out lots of keywords through their webmaster tool. To do so, just enter Google’s webmaster tool and select your blog or website. Then in the left pane you will find an option ‘Traffic’. Below that option click on ‘search queries’; and a list of keywords will be shown.
Alexa.com is a very well-known website for those working in the cyberspace promotion websites and blogs. This tool provides ranking, search queries etc.
Good Keyword research is one of the SEO strategies for long-lasting ranking results.
Parisa Shakur is an SEO expert. She is specialized in all these stuff and has a good reputation for putting websites in the first pages of search engines.
When worrying about the latest search engine updates and cutting-edge techniques, the fundamentals of keyword research are often forgotten or seen as an irritating time sink. Keywords have been part of SEO since the earliest search engines, but the methods used to bring in traffic have changed just as much as any other part of the industry and are the foundation of a website8217;s success.
Ron Jones takes a fresh look at keyword research in 8220;Keyword Intelligence,8221; which offers a comprehensive guide to optimizing for newer platforms such as mobile technology and social media. These are four of the most helpful takeaways from Jones8217; book that can be applied to an online business at any stage of prosperity.
Defining Smart Goals
Jumping into keyword research without a specific target in mind is a quick way to waste traffic. Many webmasters make the mistake of picking a few general keywords and then using them in every situation and type of content. Each marketing strategy should have a clear, practical goal that can be met within an exact time frame.
Don8217;t set a vague goal like 8220;improve traffic.8221; Instead, attach a realistic number to strive for, such as 8220;increase traffic by 5 percent in one month.8221; Begin brainstorming what steps must be taken to reach this goal; it will often require branching out into new keyword groups.
Finding the Right Keywords
Jones recommends starting any plan with a mind-mapping technique to determine relevant keywords. A broad initial keyword can be divided into different concepts and phrases, making the process easier and more concentrated than a less structured session. Once you are armed with a list of potential keywords and phrases, it is time to buckle down to keyword research. Every SEO expert has his or her own preferred methods, but what matters is that the rough concepts are polished down to the most popular or effective phrases possible. Testing variations of proven terms may later drive even more searchers to a page, but save experiments for separate goals.
Tailoring Content to Its Audience
Businesses must also consider where certain keywords are going to be used. The traditional desktop searcher often seeks more in-depth information, while a mobile user is more likely to need quick, local facts. Mobile devices make typing more difficult, and people often use stilted and concise search queries. They expect to find the answer they want quickly in an attractive format. Sending mobile users to a massive, cramped text document is only going to drive them away. Social media, on the other hand, is best for spreading news and sharing business data like hours of operation or current sales. Monitor your analytics program to see which sites and devices are bringing traffic to which keywords and adjust accordingly.
Measuring Success in Internet Marketing
One of Jones8217; most important lessons is to have a clear, measurable idea of success to judge the efficacy of any new marketing initiative. Using analytic programs to track conversions or traffic numbers is one of the most common ways to quantify keyword success. Other signs might include reaching a new target audience or expanding your presence on social media.
Like any other aspect of business, SEO must be undertaken with a clear vision and organization. 8220;Keyword Intelligence8221; shares plenty of useful tips regarding keyword research, but its emphasis on a narrow focus to realize a bigger picture is a plan by which any marketer can benefit.
Author Bio: Paul Teitelman is a Toronto SEO consultant who works with businesses of all sizes to improve their online visibility and reputation. For more information on Paul and his extensive SEO experience, visit www.paulteitelman.com today.
Keyword Research for the Modern Business
Learn What It Takes to Launch a Membership Site Successfully
Launching a successful membership website isn8217;t a onetime process; you need to start off build a strong foundation for your site right long before the launch so that you8217;re able to get good response. The purpose of this article is to give you a clear idea as to how a membership site should be launched and what all you should keep in mind before you carry out the launch 8230;
Have a Scalable Web Server: These days finding a reliable and cost effective solutions such as Amazon S3 make it easy and affordable to have web servers that won8217;t go down even if you get a high burst of traffic. Before you launch your own membership site, make sure that you have factored in scalability otherwise you8217;ll have a much harder time later on. Having a scalable solution prepares you for high traffic that your launch can generate, and at the same time it helps you build a strong foundation for your membership site as it grows. Using scalable web hosting is a good idea no matter what kind of traffic you expect your site to get. For the most part these particular solutions are easy to afford and a lot of them allow you to pay just for what you plan on using.
Pay Attention to Needs: Selecting your chosen market based simply on a hunch or on an assumption is not a good idea if you want to be successful. It is important to spend a good amount of time looking into and doing homework on your niche so that when you do launch you will be truly ready to meet all of the needs of your audience.
First of all, you need to choose a market with a well established topical interest so that you can cover that with your membership site. The stability growth and appetite for information of your market are also important. Don8217;t be hasty when you choose your market because it is really hard to correct that kind of mistake. It is important to figure out what your chosen market needs, whether there are gaps in those needs and then filling those gaps with your membership site.
Do a Membership Site Market Study: If you do an online market study in your niche you8217;ll see that it tells you what your target market searches for, their most often used keywords and how they are using the search engines to find your site. It also helps you understand whether your targeted idea is viable or not, which will allow you to tweak it further.
There are a lot of different keyword tools that are available online that can help you with this kind of study but make sure that you dig a little deeper than just your main keyword list; you never know where you might get ideas! The more clear you are about your market, the better you8217;ll be able to promote your membership site in the long run. You need to figure out if people actually want your product before you launch it.
It is important, if you want your membership site to be successful, that your foundation is laid out properly so it can support the weight of your success.
Learn What It Takes to Launch a Membership Site Successfully
SEO Keyword Research Strategy
If you have a new site, all you need is to do some optimization, post title is the first thing you need to do.
You need to research your keywords.
This means, you need to decide which keyword phrases you want, to rank, and then use the current search statistics to decide which one to phrases you are targeting. Keyword research strategies are very important and must be done before the start of the previous steps we have discussed in this series. When doing keyword research, take your time and come up with a plan. The rest of your campaign will be determined by the keywords you choose.
To start, I8217;m thinking about using good keywords I only name of everything that comes into my head another good strategy would be to check the site for keyword phrases have been used. Keyword research will provide you with intelligence on market demand and will also allow you to provide services or products that internet users are looking for. When you know what people are looking for and search phrases they use to find your product or service, you can plan and implement an effective SEO strategy and position yourself perfectly.
Keyword research is vital for your website SEO and the benefits are many.
If you take the time to do proper keyword research you will be able to target the search phrase that can convert into sales. Successful and profitable keyword optimization and SEO campaigns need to focus on keywords with high return on investment. After keywords that get the most search volume and will bring the most visitors to our site. Go through this list and choose words that are most relevant and provide the highest search traffic to your site. This is the word that you will use to optimize your site.
But we do not have to restrict the keyword research strategies for high search volume keywords. I hope this guide will help you all when you start your next SEO project. We all will update this guide as a better technique, and we learn and find out about new strategies.