The Google Algorithm Secrets
The Google Algorithm - the secrets behind the functionalities of the Google search engine have been revealed!
10 years ago, the big thing that determined at what position Google ranked your website was: inbound links. This strategy was highly effective because it made it difficult to cheat the system. The key to good rankings in Google consists of tree very simple factors: Content + Links + Activity. For SEO purpose, being listed on Google 1-st page can result in a big boost in site traffic and sales. Google is on of the most popular search engines /Google handles nearly two-thirds of Internet search queries worldwide/and many webmasters want to influence their website’s Google rankings.
SERP Rank or Search engine results page Rank is the actual result returned by Google in response to your query. This position consists of a list of links to web pages with associated text snippets. With more than 550 improvements last year, it’s known that Google constantly updates its search algorithm. The web page SERP position is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors. Google has a recipe, a ranking algorithm that assesses many factors to decide how pages should rank.
The Google Algorithm:
- Age of Domain: the age of a domain is one of the single most important criteria of the google algorithm
- History of domain: Domain History is one of the off-page factors that Google considers. Age of a domain+Life of a domain+Domain DNS
- KWs in domain name: If the domain name and your main Kkeywords are exactly the same, then for that main keywords, you may need less effort to rank high.
- Subdomain or root domain: Remember that Google considers sub domains separate from their parent domain
- TLD of Domain: The algorithm does care where the page is located, it’s not all about pagerank.
- IP address of domain: If you host too many sites on the same shared hosting account or server, Google may penalize you for hosting too many related sites
- Location of IP address/Server: Having a dedicated server/IP address for your website is going to be more beneficial in the long run for getting good rankings.
- HTML structure: Google does take in great consideration well organised sites that group related content into discrete sets.
- Use of Headers tags: Header tags optimization is one of the most important SEO onpage optimization.
- URL path: It’s important to have people-readable keywords in your URL path.
- Keyword density of page: Density is somehow a sophisticated SEO tool that must be use to succeed Goole rank.
- Keyword in Title Tag: Not only is the title tag a strongly weighted factor by Google, but having good titles is also very important for a high CTR in SERPS
- Keyword in Meta Description: Utilizing a description Meta tag is important for display purposes in the SERPS, and can influence users to click on a listing.
- Keyword in header tags: Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.
- Keyword in body text: It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.
- Freshness of Content: Continually create fresh content to be indexed by Google, which will offer new opportunities to rank for relevant keyword phrases.
4. Per Inbound Link
- Quality of website linking in: Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time.
- Quality of web page linking in: Don’t participate in link schemes designed to increase your site’s ranking or PageRank
- Age of website: The older is website, the better.
- Age of web page: The age of theweb sites that link to your web site influences your rankings.
- Relevancy of page’s content: Page relevance can lead to rankings.
- Location of link: Footer, Navigation, Body text.
- Anchor text of link; Your site can do quite well with good use of anchor text/links.
- Title attribute of link: Use it for your users, not search engines – this approach always pays back.
- Alt tag of images linking: When optimizing a site/web page for Google, remember that THIS attribute is taken into great consideration by Googlebot when indexing your pages.
- Country specific TLD domain: Build more local links that mention your business name, address, phone number, and URL
- Authority TLD: The authority passing from them is greater then a normal TLD.
- Location of server: Geographical server location affect Google ranking
- Authority Link: An authority link is a backlink from a site already trusted by Google in terms of trust rank or hub rank in topic sensitive page rank.
5. Cluster of Links
- Uniqueness of Class C address: Class C IP Addresses have a value in the range 192…223 as the first octet. Class C addresses use the first three octets to identify the network which means that 2,080,800 addresses are possible, each of which can support 254 computers.
6. Internal Cross Linking
- No of internal links to page: In order to rank higher in Google, you must pay more attention to the internal linking of your websites.
- Location of link on page: Blogg Roll, Header, Footer
- Anchor text of FIRST text link: Being smart in choosing your keywords and anchor texts will naturalize the look of your link building campaign
- Over Optimisation: The phenomenon Over optimisation actually exist!
- Purchasing Links: If you really think you are smarter than Google and can hide your paid links forever, then you deserve the inevitable.
- Selling Links: Google either automatically or via their employees are checking the text link selling sites and acting accordingly
- Comment Spamming: Google penalties for those who are not carefully moderating comments.
- Cloaking: Not just page content matters; avoid different headers/redirects to Googlebot instead of users
- Hidden Text: Google wants sites in its index, but it doesn’t want sites that use sneaky techniques to increase their rankings.
- Duplicate Content: Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms.
- Manual penalties: Many penalties that Google imposes start out as manual and then once they have a good handle on it, they automate so it can scale.
- Sandbox effect: Two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.
- No Follow Links: Adding rel=”nofollow” to all external links in your website can actually be harmful.
- Performance/Load of a website: The search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking
- Speed of JS: Same as website load.
- XML Sitemap: Aids the crawler but doesn’t help rankings
- PageRank: General Indicator of page’s performance
They posted that Google’s goal is simple: “it is to give people the most relevant answers to their queries as quickly as possible.” They then explain that this “requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” - http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
The Google Algorithm secrets