Free Google Tools for Webmasters

Google Webmaster Central only requires you to:

Register with Google if you have not already
- Verify your sites you want to analyze with this service
- Once registered you will have full access to all of the free Google Tools for Webmasters. The Tools they offer are outstanding and invaluable to the webmaster!

Free Google Tools for Webmasters at Google Webmaster Central:

– Sitemaps – Allows you to submit/review Google XML sitemaps and their status.

– Crawler Acess – Test or create your Robot.rxt file or remove a URL

– Sitelinks – View Google auto-generated links to interior pages of your site

– Change of Address – Used to inform Google when moving a site to a new domain

– Settings – Set Geographic target, choose to use www for domain URL, set crawl rate

– Search Queries – Statistical & Graphic Information for queries & pages of site

– Links to your Site – Get info on Google Backlinks to your site with in-depth detail!

– Keywords – Breakdown on keywords identified by Google when crawling your site

– Internal Links – Breakdown of internal links identified by Google bots

– Subscriber Stats – Google Reader RSS subscriptions to your site

– Malware – Google tells you if any Malware has been found on your site

– Crawl Errors – Identifies errors found when Google Crawled your site

– Crawl Stats – Gives you graphs showing Google Crawl activity on your site

– HTML Suggestions – Identifies Problems in Meta Desc., Title Tags, &  content

– Fetch Googlebot – Send a Googlebot to any page of your site and see the results

– Site Performance – Performance stats on page load times & tools to speed it up

– Video Sitemaps – Very useful for video users with video sitemaps generated

Google Webmaster Central offer an outstanding selection of Google Tools for Webmasters to use to identify problems with your site and to give you details you have always wanted to know and did not know how to get the answers.

You will find by logging into Webmaster Central and verifying your ownership of the web sites you have Google actually becomes very friendly and offers you a tremendous set of free affiliate marketing resources and tools for you to use!

The list of inbound links on Google Webmaster Tools

The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the link:somewebsite.com search query on Google itself. Google is tight lipped about the discrepancy. The list on Google Webmaster Tools includes nofollow links that do not convey search engine optimization authority to the linked site. On the other hand, the list of links generated with a link:somewebsite.com type query are deemed by Google to be “important” links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.

The Google Algorithm - the secrets behind the functionalities of the Google search engine have been revealed!

10 years ago, the big thing that determined at what position Google ranked your website was: inbound links. This strategy was highly effective because it made it difficult to cheat the system. The key to good rankings in Google consists of tree very simple factors: Content + Links + Activity. For SEO purpose, being listed on Google 1-st page can result in a big boost in site traffic and sales. Google is on of the most popular search engines /Google handles nearly two-thirds of Internet search queries worldwide/and many webmasters want to influence their website’s Google rankings.

SERP Rank or Search engine results page Rank is the actual result returned by Google in response to your query. This position consists of a list of links to web pages with associated text snippets. With more than 550 improvements last year, it’s known that Google constantly updates its search algorithm. The web page SERP position  is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors. Google has a recipe, a ranking algorithm that assesses many factors to decide how pages should rank.

Google architecture

The Google Algorithm:

1. Domain

- Age of Domain: the age of a domain is one of the single most important criteria of the google algorithm
- History of domain: Domain History is one of the off-page factors that Google considers. Age of a domain+Life of a domain+Domain DNS
- KWs in domain name: If the domain name and your main Kkeywords are exactly the same, then for that main keywords, you may need less effort to rank high.
- Subdomain or root domain: Remember that Google considers sub domains separate from their parent domain
- TLD of Domain: The algorithm does care where the page is located, it’s not all about pagerank.
- IP address of domain: If you host too many sites on the same shared hosting account or server, Google may penalize you for hosting too many related sites
- Location of IP address/Server: Having a dedicated server/IP address for your website is going to be more beneficial in the long run for getting good rankings.

2. Architecture

- HTML structure: Google does take in great consideration well organised sites that group related content into discrete sets.
- Use of Headers tags: Header tags optimization is one of the most important SEO onpage optimization.
- URL path: It’s important to have people-readable keywords in your URL path.
- Use of external CSS/JS files: To increase your ranking with the search engines and provide visitors with a better user experience, external CSS style sheets and external JavaScript files might just be the answer you’re looking for.

3. Content

- Keyword density of page: Density is somehow a sophisticated SEO tool that must be use to succeed Goole rank.
- Keyword in Title Tag: Not only is the title tag a strongly weighted factor by Google, but having good titles is also very important for a high CTR in SERPS
- Keyword in Meta Description: Utilizing a description Meta tag is important for display purposes in the SERPS, and can influence users to click on a listing.
- Keyword in header tags: Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.
- Keyword in body text: It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.
- Freshness of Content: Continually create fresh content to be indexed by Google, which will offer new opportunities to rank for relevant keyword phrases.

4. Per Inbound Link

- Quality of website linking in: Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time.
- Quality of web page linking in: Don’t participate in link schemes designed to increase your site’s ranking or PageRank
- Age of website: The older is website, the better.
- Age of web page: The age of theweb sites that link to your web site influences your rankings.
- Relevancy of page’s content: Page relevance can lead to rankings.
- Location of link: Footer, Navigation, Body text.
- Anchor text of link; Your site can do quite well with good use of anchor text/links.
- Title attribute of link: Use it for your users, not search engines – this approach always pays back.
- Alt tag of images linking: When optimizing a site/web page for Google, remember that THIS attribute is taken into great consideration by Googlebot when indexing your pages.
- Country specific TLD domain: Build more local links that mention your business name, address, phone number, and URL
- Authority TLD: The authority passing from them is greater then a normal TLD.
- Location of server: Geographical server location affect Google ranking
- Authority Link: An authority link is a backlink from a site already trusted by Google in terms of trust rank or hub rank in topic sensitive page rank.

5. Cluster of Links

- Uniqueness of Class C address: Class C IP Addresses have a value in the range 192…223 as the first octet. Class C addresses use the first three octets to identify the network which means that 2,080,800 addresses are possible, each of which can support 254 computers.

6. Internal Cross Linking

- No of internal links to page: In order to rank higher in Google, you must pay more attention to the internal linking of your websites.
- Location of link on page: Blogg Roll, Header, Footer
- Anchor text of FIRST text link: Being smart in choosing your keywords and anchor texts will naturalize the look of your link building campaign

7. Penalties

- Over Optimisation: The phenomenon Over optimisation actually exist!
- Purchasing Links: If you really think you are smarter than Google and can hide your paid links forever, then you deserve the inevitable.
- Selling Links: Google either automatically or via their employees are checking the text link selling sites and acting accordingly
- Comment Spamming: Google penalties for those who are not carefully moderating comments.
- Cloaking: Not just page content matters; avoid different headers/redirects to Googlebot instead of users
- Hidden Text: Google wants sites in its index, but it doesn’t want sites that use sneaky techniques to increase their rankings.
- Duplicate Content: Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms.
- Manual penalties: Many penalties that Google imposes start out as manual and then once they have a good handle on it, they automate so it can scale.
- Sandbox effect: Two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.

8. Miscellaneous

- JavaScript Links: Beware Javascript redirects
- No Follow Links: Adding rel=”nofollow” to all external links in your website can actually be harmful.

9. Pending

- Performance/Load of a website: The search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking
- Speed of JS: Same as website load.

10. Misconceptions

- XML Sitemap: Aids the crawler but doesn’t help rankings
- PageRank: General Indicator of page’s performance

They posted that Google’s goal is simple: “it is to give people the most relevant answers to their queries as quickly as possible.” They then explain that this “requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” - http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

The Google Algorithm secrets

10 Tips to Start Your Blog in the Best Possible Way

The very first steps you take with your blog can have a large impact on its long term success, so you should give plenty of thought to how you want to begin. If you implement the suggestions we’ll be sharing in this article, your new blog will be off to a great start.

Leverage Social Networking Sites: The Internet has gone through a drastic change in the past few years as we all know -it has become a lot more personal and social to say the least. Bloggers should be grateful for this situation, as it allows them a simple way to communicate with the people who might be interested in their blogs. If you haven’t started utilizing social sites such as Facebook and Twitter, then it’s about time. When others can share and recommend your material on your behalf, you set into motion a potentially powerful system for promoting your blog. These social media sites are known to power the new breed of viral content, which is why it’s important that you make use of the social networks to get the word out about your blog and get the momentum going.

Closely Analyze Your Growth: You have to keep track of how your blog is progressing to ensure that you’re not moving in the wrong direction. By regularly looking at your blog’s statistics, you can gain valuable insights about what you’re doing right or wrong. Any statistics regarding the traffic to your blog, whether related to keywords, conversion rates, average length of visits, number of return visits, etc. can be useful to know. Looking at these numbers can help you figure out which keywords to target, what kind of content to focus on in the future and other essential matters. As you look over these statistics, you can learn which of your strategies has been paying off and which you’d be better off discarding. Reader comments are another factor that can provide you with useful information about your blog’s overall state, so aside from numbers you also have to consider any remarks or suggestions people are making.

10 Tips to Start Your Blog in the Best Possible Way

Request Reader Comments: You don’t want your blog to be a one-way dialogue, but a back-and-forth with your readers, so ask for their comments. Reader participation gives people a reason to return to your blog, and it also keeps you informed regarding their reactions to what you post. As your readers are your blog’s most valuable asset, you certainly want to please them, and getting their feedback helps you do this more effectively. Make every effort to find out how they feel so you can make any needed adjustments in your approach.

Having a high quality blog isn’t that hard, but it does require you to attend to a variety of factors, from traffic generation to content, and keep working at them consistently.

10 Tips to Start Your Blog in the Best Possible Way

Google Local Business

Google Local Business

Google local business facilitates online customers, searching for information regarding local business.

To locate different services in the area more people like to conduct their search through search engines like Google, Yahoo, msn, etc. However, people searching information through the yellow pages have been reduced a lot.

Google local business facilitates search by customers as well as enhance business for local business group.

Business owners can reach customers more easily, and they are also able to provide authentic information regarding their business through Google Local Business.

You should avail services of Google local business due to following reasons:

• Google local business has been preferred choice of customers with the passage of time. The statistics illustrate that Google local business search acquires more than 50 million different users monthly. Google local business search is preferred by users on other search engines like Yahoo, Bing, yellow pages, etc. Although a number of users access Google local business search through traditional search of Google.com
• With the help of listing in Google local business you can be listed among the top results of searches through traditional web search on google.com. So, people searching for local business through normal search will come across the companies listed in Google local business, at the top. Therefore, either search for local business is conducted by traditional methods or through Google, local business; Google will definitely boost business of listed companies.
• It has been proven in research by comScore.com that search for business definitely increases business of listed companies. It has been observed that online shopping statistics are directly related to searching queries. 37% people running search queries complete their search by online purchases. However, 63% people complete their search queries by offline purchases. Thus, Google Local Business enhances local business of listed companies and also enhances traffic on these websites.
• The business of people also improves due to initiation of Google Local business service for mobiles. This way, people continue to avail this facility on the go.
• The facility of Google local business is free and convenient to use.

It can be of great advantage for business community as well as customers looking for services in local areas.

Getting registered with Google local business is an also easy process.

Google Local Business

If one wants to make multiple streams of income online, a useful program for achieving this goal can be the Google Sniper Software.

Created by the online entrepreneur George Brown, Google Sniper Software gives the opportunity to set up your online business to run by itself, generating high amounts of money on autopilot. Its philosophy of work is very simple – it helps for building websites that are ranking perfectly well in the search engines.

Google Sniper is designed to be efficient and easy to use – the user needs absolutely no experience or knowledge of online money making. A user just builds the site once, and that it is all he has to do. It is the software that does all the work – just by finding profitable keywords with a low level of competition. Then, working in your advantage, it creates a system around these keywords. So basically by building websites optimized for search engines, and repeating this process over and over, one can reach their monetary goals.

The inventor George Brown defines the user’s efforts as a simple 3 step process:

1. Pick clickbank product to promote;

2. Follow along and create your Sniper site;

3. Watch the sales come in on autopilot.

If you have chosen to trust this product, he would help you through real live videos, explanations and tips that could even give a chance to a complete beginner to apply the knowledge in the Google Sniper. It is essential to understand that the key is in targeting the right keywords and products and subtly selling the affiliate product, so a little creativity would be good for your work.

Strong points:

• No traffic Generation – Sniper sites generate their own free traffic;
• No losing huge amounts of time – the best thing about the software is that it only takes a few hours to setup each site, and once built, they can earn up to $300-$1,500 a month for years to come on autopilot;
• No big financial investment – it is very affordable; Also the ongoing costs are very minimal (domain & hosting).
• It doesn’t matter what your experience level is; No technical skills needed.
• You can have a comprehensive step-by-step guide plus 5 videos that walk you through the entire process.

Weaknesses:

If you are a complete beginner you may get some problem while registering domain and hosting account and that is not covered in George Brown’s guide. So you have to do some extra reading and prepare for all sorts of unexpected scenarios (e.g. what do to if the sniper site does not go right or what to do if you have a site that is making you money but is not getting anywhere near the traffic it could be?).

To sum up, Google Sniper Software really works! It does it fast, and without the tedious work associated with “getting traffic”, there’s no investment or scary costs, and it is “An Autopilot Money Making Machine”. It is simply the most foolproof, easiest and fastest way to make a full time income online. You can also check this Google Sniper Review.

 Google Sniper Software – Money on Autopilot

Google Plus - Facebook for those who do not like Facebook

A quick look at the first pieces of the project.

Google announced a social bombshell, a new service called +1 that competes directly with the Facebook like button as a signal for determining what content is most relevant to an individual.

Google Plus

It’s pretty clear that Google wants to become a whole lot more social and in order to get there, they’re going to take a page directly out of Facebook’s playbook.

Target - The thing for I personally like a lot is the ability to target their messages to a specificgroup of people who believe that it is interested in whether a story or message.

Brand -  Google + definitely will bring very strong trump cards. One is the localization and showing on the map the location of an object. One thing is certain - everything related to social networks and communication of brands  by  them,  will change it in a positive direction for both consumers andmerchants.

Circles - You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself, just like real life.

SEO - Google +1 buttons and sharing links in Google + will affect the SERP! This will definitely happen, but the question is whether there is cause for Black Hat SEO Tactics.

Hangout – Bumping into friends while you’re out and about is one of the best parts of going out and about. With Hangouts, the unplanned meet-up comes to the web for the first time. Video chat, which can involve many people. According to  Google this will be the killer of Skype, but as demonstrated recently, Facebook also applied the same option to its users.  Whether the product of  Microsoft  and  Facebook will beat Google + of this quality to be seen.

Huddle - Texting is great, but not when you’re trying get six different people to decide on a movie. Huddle takes care of it by turning all those different conversations into one simple group chat, so everyone gets on the same page long before thumbs get sore. Again, like Skype, can do so many users to join in a chat room and discuss a topic. This option is similar to the Hangout, with the difference that you do not have visualcontact with other participants in the conversation.

Spark - what Sparks does: looks for videos and articles it thinks you’ll like, so when you’re free, there’s always something to watch, read, and share. Grandpa would approve. This for me is the best part of Google Plus.  By Spark  functionality  you like  Twitter # hashtags,  choose  what  news  or trends to track. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker. Thanks to Google’s web expertise, Sparks delivers a feed of highly contagious content from across the Internet.

Mobile –  share what’s around, right now, without any hassle. While Google Plus is not a mobile service exclusively, the ability to share and view location is. Using the Android app (as well as the Web app) you can share your current location and see people in your nearby vicinity who are using Google Plus. This, like many other features and services we use on our mobile device, will decrease the gap between our virtual and real existence.

Instant Upload -  After you’ve enabled Instant Upload, you’ll be able to manage how and when photos and videos from your phone are uploaded to a private web album on Google+. Sharing photos is fun. Getting photos off your phone and on to the web is pretty much the opposite of fun. That’s why we created Instant Upload: so that from now on, your photos upload themselves. You don’t even have to say ‘cheese’.

Google + Personal opinions:

How will Google + grow up and whether he will replace Facebook as a major social network in the world to see. The good thing here is that this platform is very smart and prospects for Google to close the cycle and reduce consumer use of  Web to their social networks are quite large.

I think it sucks. Social networks are a failure in the serious business world. This will only means that part of seo will be employing people to press plus 1 buttons on different IP ranges. Just wait till the plus 1 services come out in droves!

Google + is a fitting response from Google on anything Facebook developed in the past 7 years.

Simple, organized, business-focused, integrated, informative, mobile, fast, easy. Even if not in this hierarchy - Google + is very good product.

 Google’s Latest Social Network – Google Plus

Content That Can Generate High Traffic

It’s not easy to develop effective SEO strategies that will drive the traffic you need to your website quickly. If you run an online business, then this traffic is potentially your customers and your profit. In order to really earn profits from an online business you need to generate a good amount of traffic that has the potential to be converted into customers. There are strategies today that can help you quicken the process whilst adhering to the rules of SEO. You can grab the attention of those that are looking for what you have to offer specifically so you can maximise your conversion rates through your website.

If you are starting up your own website or you have an existing business online, then you need your own blog section. This can be highly beneficial and attract the right traffic to your website. Using varied keyword phrases in your posts that are relevant to your website, products, or services will ensure that your blog posts become a port of call for traffic searching for those phrases on a search engine. Search engine optimisation implemented in this way enables potential customers to find information that they need and an avenue to the products and services that coincide with that at the same time.

When creating each page on your website, or writing that blog post, include two to four keyword phrases (two if your content is on the shorter side). Use your keywords in a number of phrases that are relevant to your business. If you are writing blog posts, then use the keywords in the title. If you sell search engine optimisation services for example and your keyword is SEO, then you can use SEO tips and tricks, SEO services, the latest SEO strategies, and so many more variations. These are just to give you an idea. Using keywords in page titles, headers, and blog posts in beneficial.

As well as blogging on your own website, guest posting on other sites is really advantageous. You can create another link to your website to attract traffic. This link will be recognised for search engine optimisation, but it’s important to remember that the site you post on and the content you post should be relevant to your business, products, or services to have the desired effect. You are creating an additional avenue in which potential customers can find your website. Guest posting on popular and highly rated sites is more beneficial. Make sure you incorporate your keywords as well.

Link building is really effective if implemented as naturally as possible and submitting articles can help you achieve this. You can implement this search engine optimisation technique for your website to boost your rankings. A well-written article can help you build a solid link; when submitted to a trusted directory, this can really enhance your chances of getting it posted. This means you can create more links to your website and generate more traffic along the way. At the same time, you are providing potential customers with quality information in your content.

SEO consists of many techniques; some are tried and tested as successful, and some are less so. If you can incorporate these strategies in your efforts in the most natural way possible, then you will be on to a potentially long-term winner for your business. If you can make your SEO efforts work on a long-term basis, then your website will see great success. If you create your own blog; make sure you keep your postings up to keep people coming back again.

Search engine optimisation is often referred to today as the key to internet marketing. Remember the importance of content in SEO and make the most of simply providing information whilst increasing traffic to your website.

Author Bio

Rachel is a freelance writer based in Denbighshire. Rachel is an expert in internet marketing and has a background in search engine optimisation techniques. Rachel enjoys classic computer games and swimming.

Search Engine Optimisation (SEO) Content That Can Generate High Traffic

The Importance of a Top 3 Ranking on Google

The Importance of a Top 3 Ranking on Google

There are several things you can do to increase page rank so that search engines display your website in top positions. That everyone who owns a website should try to make them the highest page rank in Google. How to improve ranking on Google is a problem that many beginners find in the market because when you are new on the web that you need visibility. If you can get exposure to your website or landing page you’ll get traffic to your site.

To get traffic and most important step is finding keywords that will help visitors find your site.

You want low competition keywords. When you Google keywords and show 15 million results that you will have the opportunity is almost impossible to rank on the first page of search engines. The lower the better search results.

Page rank is the number given for your dynamic website to determine the importance and relevance to the search engines for specific topics. The importance and relevance of your site is determined by all the other sites on the Internet that link to it and rank their pages each. In other words, the more you have a web site links from high ranking web pages on the Internet, the higher the page rank of your site will have. So logically, to increase page rank on your site, you need to have many sites to link back to your site. This link is referred to as back links.

You can find many free article directories and with the help of these free article directories you will build links to your site or blog for free. Since authorization is required to publish the article, so it is necessary to register with their directories. After getting logged in an article directory submit your articles fresh and informative for that directory.

You need to publish informative articles and fresh content in order to attract and get more views for the article.

While submitting articles, you provide a back link to your site on each of your articles.

Because of this link will be the only way to get traffic to your site through free article directories. You should choose a good article with the TITLE. When a user performs a search on Google then will be related titles appear. So it is important to put the title well before starting to write articles. It is a must and the most important.

The Importance of a Top 3 Ranking on Google