If you think people may confuse your domain name with a similar name, try to buy that name, too.
I noticed that sometimes when newsletters mentioned AssociatePrograms.com they put the “s” in the wrong place and called it ”AssociatesProgram.com”.
It even happened at an Internet marketing conference I was attending. The speaker kindly mentioned my site, but got the name wrong. Whoops!
So when that wrong domain name became available, I bought it.
Now, if you muddle up the name and type “AssociatesProgram.com” you’re automatically redirected to AssociatePrograms.com.
It occurred to me that people in the United Kingdom, Australia and New Zealand, who think “programs” is spelled “programmes”, might also have
trouble getting my domain name right.
So I bought AssociateProgrammes.com, too. It also redirects to the correct domain.
A good domain name registrar will make it very easy for you to redirect one domain name to another. 000Domains.com is one that does.
Make your domain name easy to read – especially if it’s a .NET/.ORG/.INFO
Which of the following is easier to read and understand?
www.associateprograms.com or www.AssociatePrograms.com
See how using a capital letter at the start of each word makes the second domain name easier to read – and easier to remember.
Whenever you mention your domain name anywhere, ALWAYS present it in its most readable form. A good place to start doing this is in your email
signature file.
If you’re unfortunate enough to have bought the “.net” version of a domain name because someone raced you to the “.com”, help people to remember
your site by writing it like this…
Example.NET Being MEMORABLE helps you get more repeat visitors.
Make your domain name easy to read – especially if it’s a .NET/.ORG/.INFO
