A recent article How to Turn a Normal WordPress Installation into a Working Online-Shop discusses how to turn a normal WordPress installation into a working online shop. Although the article is very thorough and well written, it is not the easiest method to turn your WordPress installation into a working online shop. The easiest way to achieve this is by downloading and installing the WP e-Commerce plugin.
Google Checkout Setup
Why stop there? Business blogging is really starting to take off. More and more people are starting to use WordPress to power their websites 8211; especially now that there are so many powerful plugins. Lets take a quick glance at some of the plugins we use to turn your average WordPress install into a business blogging solution.
Static Front Page. You might not want the front page of your web site to be your blog. See Creating a Static Front Page.
Forums. Use bbPress or WP Forum depending on the requirements. Both are easy to install and both have a range of useful features.
Email Newsletters. Use WP Campaign Monitor because it is simple to install and easy to get the hang of. It also integrates with WP e-Commerce lite.
Surveys. Information is power. Use the Survey Fly plugin because it is powerful and easy to use. Administrators can download .csv reports that they can manipulate internally using proper spreadsheet software.
Statistics. Use WP SlimStat because it is so easy to install.
Google Analytics. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Google Analytics for WordPress automatically tracks and segments all outbound links from within posts, comment author links, links within comments, blogroll links and downloads. It also allows you to track AdSense clicks, add extra search engines, track image search queries and it will even work together with Urchin. The WordPress Plugin repository has other Google Analytics plugin listed under the analytics tag.
Search Engine Optimization. Search Everything enables the searching of Pages, Comments and more. No Hacking or modifications necessary, just install, activate the plugin and configure it under Options > Search Everything
Ecommerce 038; Shopping Cart. Turn your WordPress Installation into a fully functional Ecommerce Platform. See the available Ecommerce Plugins 038; Ecommerce Themes for WordPress.
Many people struggle to understand the importance and applications available through SEO (Search Engine Optimization) services. These companies have sprouted up and with good reason 8211; SEO is currently the fastest and most effective way to launch your product or business online and create hype that is sustainable. You can really give your business a strong foundation by taking the SEO route. But all isn’t sunshine and roses, and you need to be ahead of the game in order to really ride the crest of the SEO wave.
When marketers first realized the sheer size of the possible distribution network that the internet offers, they probably fainted. So many people, so many prospective customers, so easy, so fast! So naturally, advertisers flocked to cyberspace to put up banners and bring in a never-ending stream of clients from across the globe. The problem soon became clear though. The massive amount of advertising caused a bottleneck, and competing companies basically crushed one another. Advertising en mass clearly didn’t work
From the ashes of these burnt out ideas came SEO. Very smart computer wizards figured out how to track the likes of internet consumers. Now, instead of throwing a bunch of ads at a crowd, marketers could position their advertisements in view of interested clients. We have all witnessed these trends, whether it be suggested friends on social networks or the overwhelming StumbleOn, marketers are becoming increasingly conscious of target marketing. Of course, this comes at a price, but business owners agree that the juice is worth the squeeze.
For the moment then, big business is happily profiting by putting their ads into circles that generate real interest and turnover. But let’s take a look at the future. Eventually, big business will hone their approach so finally that consumers will be furious and frustrated. It has been debated amongst philosophers that this supposed connectivity leads to isolation and withdrawal. The result for marketers is that people will turn away from target marketing, and once again seek out the personal touch. Here, small business may finally be able to rise up and claim their share of the pie. Of course, with the phenomenon of WordPress, small owners too are becoming seduced by the world of SEO and online marketing.
Perhaps this is a prophecy of gloom, but in a world that is increasingly interconnected and multi-disciplinary, it may be time to once again reflect on the likely action of the human mob, and keep our heads above water by taking a step back.
This guest post was written by Victoria. She is a freelance writer that is currently studying about eternittag.